The accelerating rate at which new technology is introduced to the public has created a divide between how different generations prefer to communicate – and not just with their friends and family.

Millennials, those born between 1980 and 1994 have penetrated the workforce, and their increases in income has resulted in $200 billion in annual buying power. This generation continues to grow at an alarming rate, becoming the biggest generation in the workforce for the first time in 2016.

It’s no surprise that millennials are on multiple channels and devices simultaneously, are tech savvy but are infamous for being a time poor generation. They’ve grown up with information at their fingertips, and stiff competition amongst companies to provide the fastest, most effortless experience possible. These “kings of customer experience” are constantly raising the bar of customer expectations with time-saving offers like one-click purchasing, same day delivery, or 24×7 on-demand chat service. 25% of millennials expect a response within 10 minutes after reaching out.

How do millennials compare to boomers, tune in next week to find out.

Reference:

Deloitte Global Mobile Consumer Survey, 2016

  1. http://landing.deloitte.com.au/rs/761-IBL-328/images/tmt-mobile-consumer-2016-final-report-101116.pdf

Tune in for more tips next week… or contact me Shane Smith shane@intentional-relationship.com or @ www.workofheart.net.au

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