The accelerating rate at which new technology is introduced to the public has created a divide between how different generations prefer to communicate – and not just with their friends and family.

Millennials, those born between 1980 and 1994 have penetrated the workforce, and their increases in income has resulted in $200 billion in annual buying power. This generation continues to grow at an alarming rate, becoming the biggest generation in the workforce for the first time in 2016. Boomers, those born between 1946 and 1964, may have been surpassed in numbers by millennials this year, but they still dominate the market with $2.3 trillion in spending power.

It’s no surprise that millennials are on multiple channels and devices simultaneously, but many may not be aware that boomers are much more tech savvy than you expect. 91% of boomers use one or more social media sites. For 58% of these social boomers, the top action taken after use a social networking site was to visit a company website.

We have seen how smartphones can enhance our lives, but there is a fine-greyline where use can be perceived as antisocial, cause arguments, and endanger those around us. We are all increasingly enthusiastic smartphone users and doing so across a growing range of social (and solo) situations. A third use their devices ‘always’ or ‘very often’ when spending time with friends, walking or watching TV. Almost a quarter of mobile consumers use their phones ‘always’ or ‘very often’ talking to friends and when eating at home, or eating out with family or friends. And a disturbing 1 in 10 of us use our smartphones when crossing the road or driving.


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