Growing up with access to information at their fingertips, millennials are accustomed to an on-demand lifestyle defined by seamless shopping experiences, instant entertainment and 24×7 social networking. They are ambitious and career focused and understand that debt is a necessity for education and supporting their lifestyle choices but surprisingly, they place marriage and parenthood far above career and financial success. They have experienced tremendous diversity of relationships and understand the stressors associated with marriage and parenting, but they aren’t rushing to the altar.

Millennials (also known as Generation Y, Generation Me and Echo Boomers) are the demographic cohort following Generation X. Born between 1980 and 2000, millenials are now entering employment in vast numbers and will shape the world of work for years to come. Their career aspirations, attitudes about work, and knowledge of new technologies will dominate the culture of the 21st century workplace. Having grown up with broadband, smartphones and social media, they are better at grasping the key business tools than their superiors. They are ambitious, keen to learn and progress their career but they won’t stay around long if their goals aren’t met.

A Gallup Poll found that millennials are the least engaged part of the workforce, with the study revealing that just 28.9% are engaged at work. In 2020, 64% of these millennials will occasionally work from home and 59% of millennials find an employer’s provision of state-of-the-art technology highly important when considering a job. This generation will be valuable though, supporting an increasingly aging population of baby boomers with increasing rates of life expectancy.

They are vocal to and will take to social media and call out brands and technologies that have let them down, meaning they can either be an organisation’s greatest advocates or critics at any given moment.

By 2020, millennials will dominate the workforce and their different communication habits are just part of the picture. They are ambitious, keen to learn and progress their career but need to be engaged actively because they won’t stay around long if their goals aren’t met. Providing a flexible workplace, integrating and/or exposure to new technologies is and providing opportunities to learn,  grow and develop, and then the opportunity for promotion are important… this will ensure they don’t remain the least engaged part of the workforce. 


Tune in next week for more relationship ideas.

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The Couple Checkup is an online couple assessment based on the PREPARE/ENRICH couple inventories. The Checkup assessment and Checkup report are designed to go directly to couples at any stage of their relationship (dating, engaged or married). The online system allows for dynamic customization of the assessment to each couple based on how the couple answers background questions. The goal is for the Couple Checkup to reach a more diverse group of couples, to empower couples to deal with issues on their own and to emphasize prevention over remediation.

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